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  • Writer's pictureAndy Robinson

'IN The Business' VS 'ON The Business'?

How do you allocate your weekly time between “IN the business” activities and “ON the business” activities?

I often find in working with my executive coaching clients a time imbalance much more skewed toward “IN the business” activities. Inattention to or nominal focus of time “ON the business” can negatively impact adaptability to change, business and professional growth, and sustained success.

Consider the following activities and ask yourself how well you do in allocating sufficient time “ON the business”.

IN the Business:

  • Servicing your clients and customers

  • Developing new business

  • Marketing and networking efforts

  • Dealing with paperwork and administrative matters

  • Dealing with people and team issues

ON the Business:

  • Looking forward in a strategic way to where you want to go

  • Developing plans for achieving your strategic goals

  • Improving the WAY you do things; developing repeatable and effective processes

  • Developing tools to improve the efficiency, effectiveness, and leveragability of what you do

  • Investing in new technology

  • Professional development and learning initiatives

  • Getting certifications

  • Joining and becoming active in relevant professional organizations

Try this going forward:

  • Gain clarity at the beginning of the week on the "ON the business" projects you want to focus on

  • Set aside time WEEKLY for your “ON the business" activities

  • Block that time ON YOUR CALENDAR

What are the TOP 3 "ON the Business" projects YOU need to focus on over the next 30 to 60 days?

What will you do about those things this week?

Andy Robinson, Executive Coach

AndyRobinson.Coach | 239-285-5575 | Andy@AndyRobinson.Coach

"Helping CEO's and executives maximize their influence and impact."


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