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  • Andy Robinson

Are You Memorable? Use the Rule of Three and Find Out

Updated: Feb 1, 2021

Three Little Pigs

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Whether you’re giving a presentation, telling a story, submitting a proposal, or selling your services — keep in mind the “Rule of Three.” Have you ever noticed the pattern of “3” in many of our traditional childhood stories — three blind mice, the three stooges, the three little pigs, Goldilocks’ three bears, three wishes …. the list goes on and on?

Research has shown that there is a rationale behind the use of “three” in our societal story-telling — our brains tend to naturally think in threes. Add one more element and the memory pattern tends to slip.  Why not take advantage of this human tendency when interacting with others?

Knowing the “Rule of Three” and using it in your presentations, your “elevator pitch,” your cover letter, your letter to that important client, and other key communication pieces can be incredibly impactful. Use the “Rule of Three,” and people will tend to remember what you said and will likely remember that YOU said it.

As you wrestle with formulating your very next presentation, pick three stories, three key points, or three ideas that best illustrate the message you are attempting to convey.  Repeat those three elements throughout your presentation.  End your presentation by going back to those three elements. The “Rule of Three” works and is a powerful tool for facilitating retention.

Andy Robinson, Executive Coach



"Helping CEO's and executives maximize their influence and impact."

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